AI agents for your trade pipeline.
We build AI agents that solve the day-to-day revenue and marketing problems mid-market consumer goods, food & drink and hospitality supply brands actually have. Not strategy decks. Not generic advice. Working agents that find your buyers, draft your outreach, qualify your inbound, and keep your team selling instead of stitching spreadsheets.
Most consumer brand and trade-supply revenue problems fall into one of seven. We have an AI agent for each.
Tell us which of these sounds like your Monday morning. We'll show you the agent we'd build, what it does day one, and the result you should expect inside 90 days. Most customers start with one or two and add the others as the engine grows.
"Buyers at the major retailers, wholesalers and hospitality groups don't know we exist — and the listing window's already closed."
Account engagementAccount Engagement Agent
Researches every named account — whether it's a category buyer at a supermarket multiple, a buying director at a department store, a wholesale buyer at Booker or Bidfood, a foodservice buyer at Compass or Aramark, or a head of F&B at a hotel group — and writes outreach in your voice. Different message for the category buyer who runs the range review vs the trading director vs the procurement lead. Senior human review before anything sends. Reply rates of 8–15% are normal once it's tuned.
"We pour six figures into Spring Fair, Autumn Fair, Food & Drink Expo and HRC and can't tell you what came of it."
Trade show ROIEvent Follow-Up Agent
Reads every badge scan, every conversation note, every business card photo within 24 hours of the show. Drafts personalised follow-up in your voice. Routes the warm ones — retail buyers, wholesale buyers, foodservice buyers, hospitality F&B directors — straight to your sales team's diary. We run this live for clients across major industry trade shows on three continents.
"Inbound listing enquiries, sample requests and pitch responses sit in inboxes for days while the range review moves on."
Inbound conversionInbound Response Agent
Triages every form fill, listing enquiry, sample request and pitch response within minutes. Qualifies the buyer against your ideal customer profile, drafts a response in your voice, books the meeting if appropriate, and routes the right person on your team. No more inbound sitting in a shared inbox while the buyer signs your competitor for that quarter's planogram.
"Our CRM is a graveyard. We don't know which buyers have moved roles, which retailers have been acquired, which hospitality groups have re-organised."
Pipeline you can trustPipeline Hygiene Agent
Cleans the CRM, deduplicates contacts, enriches missing fields, scores every account, and writes a one-line summary of where each opportunity sits and what should happen next. Sales sees real opportunities. Marketing sees real lead quality. The CFO finally gets a pipeline number that's built from the system, not assembled the night before the board.
"We post on LinkedIn, write the odd brand story, and trade buyers scroll past it."
Content that earns attentionContent Engine Agent
Listens to your sales calls, reads your customer interviews, watches the questions category buyers and F&B directors actually ask. Drafts the LinkedIn posts, the trade-buyer one-pagers, the case studies, the category insight pieces, the planogram-ready proposition decks. In your voice, on your real customer outcomes — not generic brand-thought-leadership filler.
"A competitor wins a national listing or a hotel-group rollout, and we don't hear about it until three months later."
Account intelligenceSignal Agent
Watches the moments that matter at your top accounts: a retailer announcing a new category strategy, a wholesaler launching a private-label range, a hotel group reviewing its F&B partner, a competitor losing a listing, a new buyer starting at a target customer. Pings the right person on your team the moment something fires — not three months later when you read about it in The Grocer or The Caterer.
"Our CFO wants to know which campaigns are winning listings. We can't give a clean answer."
Marketing ROI you can defendReporting Agent
Pulls the numbers from your CRM, marketing automation, event scanners and ad platforms into one weekly report. Tracks which campaigns sourced which listings. Tracks which content moved which deals forward. Drafts the board-ready summary in your CFO's preferred format. Marketing finally gets the credit it earns — or the honest critique it doesn't.
Every account in one place. The whole story, one screen.
Today, the data on a major retailer, an independent multiple, a national wholesaler, a contract caterer, a hotel group or a forecourt operator you're trying to win is scattered across your CRM, your marketing tool, badge scanners, LinkedIn licences and intent feeds. Half of it never reaches your team.
What we build: we connect your existing systems and let the agents work from one shared view of every customer. Your team opens one screen and sees the whole story for any retailer, wholesaler or hospitality buyer — what they listed, what they're considering, who the key contacts are, what changed last week.
No replatforming. No new system to learn. Your team keeps the tools they know — the agents do the work behind the scenes.
Three outcomes you'll actually feel.
What changes about Monday mornings once the agents are running.
Inbound buyer enquiries answered in 15 minutes, every time.
Last month: 12 enquiries, 4 replies the same day, 3 went cold. This month: 38 enquiries from category buyers, wholesale buyers and hospitality F&B directors, every one answered within 15 minutes with the right context.
Twelve qualified meetings booked into trade-show week.
Six weeks of personalised outreach to 80 named accounts — major retailers, national wholesalers, contract caterers, hotel groups. Twelve replies, twelve confirmed slots, one-page brief for each. Senior team turns up to a stand calendar that matters.
A pipeline number the CFO actually trusts.
187 active opportunities across retail, wholesale and hospitality channels, sourced and scored by the system. The board slide is built from data, not assembled the night before. Conversation moves to "where do we double down."
Three ways to get started.
Most customers start with one or two agents and add others as the engine grows. Pick the path that fits where you are right now.
Book a 30-minute strategy call
Walk us through your current revenue motion, your top accounts and where you most need pipeline. We come back with the two or three agents that would pay back fastest, and what we'd build in 90 days. No deck, no pitch — just an honest read of where the leverage is.
Book the call FREE 90-day programmeApply for Win FREE Pipeline Q3
Each quarter we pick eight B2B companies and build them an AI Revenue Engine, free, for 90 days. Consumer brand and trade-supply firms are an explicit target audience for Q3. Applications close 27 June; we kick off 7 July with the eight selected.
Apply for Q3 The full programmeThe 100-Day GTM OS™
The complete operating system across all seven agents, working as one connected engine for a full quarter. The right starting point if you want a full reset of how your commercial team runs — and the foundation under every other engagement.
See the platformTell us which Monday sounds like yours.
Pick the problem that hurts most. We'll show you the agent we'd build, what it does in week one, and the result you should expect by day ninety. A 30-minute call is enough to know whether it's a fit.