Content as a Service.
Content people in your industry actually want to read. Reports, articles, sales decks and microsites — written by senior people who came from your buyer's world, not by junior writers who learn it on the job.
Content for buyers, not for SEO.
Most B2B content reads like it was written to fill a content calendar. Ours is written to actually be useful to a CFO or a Head of Operations who's about to make a six-figure decision. That's a much higher bar — but it's also the only kind of content that books meetings.
Long-form. Industry reports, point-of-view pieces, strategy briefs, executive ebooks.
Sales enablement. One-pagers, battlecards, ROI calculators, microsites your AEs can send.
Distribution. Newsletters, LinkedIn posts, podcasts, short videos.
One big piece a quarter, twelve smaller pieces from it.
Each quarter we pick one strong point of view with you and write the long version of it. Then we break it into the formats your buyers actually consume — articles, slide decks, emails, posts, short videos. So one piece of work does the job of twelve.
The thesis report
4,000–8,000 words. Built on real interviews and data. The thing nobody else in your space is willing to write.
An executive briefing deck
10–15 slides. The version your buyer's CRO actually reads on the train.
A companion article
1,500 words. Web-native. Optimised for LinkedIn and search.
A newsletter sequence
3–5 emails that drip the thesis to readers and route the engaged ones to a meeting.
A webinar and a podcast
Live and on-demand. Same point of view, different formats.
Sales plays
One-pagers, battlecards, talk tracks your AEs and SDRs can use in real conversations next week.
Content, measured at every stage.
Most B2B content gets published, gets a few likes, and disappears. Here's what shifts when content is built into the funnel — measured against the baseline our customers walk in with.
1 anchor + 2 derivatives.
1 anchor + 12 derivatives.
~3% share rate.
11% share rate.
Humans for judgment. AI for speed.
B2B teams want both: AI moves at machine speed, humans bring the strategy and the prompt engineering that makes it work. Here's exactly who does what on this engagement.
Strategy & judgment.
Editorial judgment, expert interviews, and the angle that makes content land. Senior writers and former journalists own the story — AI cannot replace taste.
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Story angle + thesis.The reason the piece exists. We interview your customers and decide what's worth saying — before a single word is generated.
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Expert interviews.Senior writers conduct 30-minute interviews with your subject-matter experts. The texture and quotes that no AI can fabricate.
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Prompt engineering + voice.We tune the prompt stack and the brand-voice rules so the AI drafts read like you — not like generic LLM output.
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Editorial sign-off.Every asset is read end-to-end by a senior editor before it ships. Fact-checked, brand-checked, and approved by a human.
Speed & scale.
The grind that bottlenecks most content programmes: research, formatting, distribution, multi-channel adaptation. Done in hours, not weeks.
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Research at scale.Pulls statistics, market data, competitor positioning and source material across hundreds of references — in minutes.
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First-draft generation.Drafts the long-form, the executive summary, the LinkedIn version and the email version off a single brief.
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Multi-format adaptation.One pillar piece becomes a blog, an email sequence, ten LinkedIn posts, a podcast script and a webinar outline.
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Distribution.SEO optimisation, scheduled publishing, syndication to your owned channels, and tracking what's working.
Five years of measurable outcomes from global B2B demand programmes.
Numbers from the last five years of running campaigns for 250+ B2B teams across six industries and five regions.
Want content that actually books meetings?
Send us a topic you're considering. We'll come back with an outline, three angles you might not have thought about, and a quote.