Partnerships as a Service.
Partnerships that actually ship deals — not logos on a slide. We design the alliance, set up the joint sales motion, and run the marketing rhythm that keeps both sides busy.
Make the partnership do real work.
Most "strategic partnerships" are a press release, a slide, and very little else. A real partnership has a sales motion, a marketing calendar, and a meeting every quarter where both sides hold each other to numbers. We design and run all of that, so your partner team isn't winging it on the side of their day job.
- A
Designing the partnership
Where you fit together, how the deal flow works, who signs what. Done in 30 days, not six months.
- B
Joint sales
Account mapping, lead exchange, deal registration, and the AE-to-AE introductions that actually happen.
- C
Joint marketing
Co-branded content, joint webinars, partnered events, co-funded campaigns — measured properly.
- D
Activating ecosystems
Salesforce, AWS, Microsoft and other big partner programmes — turning marketplace listings into actual pipeline.
"Salesforce activated an ABM programme that reached more than 300 banking leaders across the UK and Ireland."
— Simeon Rad, Director, ISV Partnerships, Salesforce
Partnerships, measured at every stage.
Most partnerships live on a slide and die in a press release. Here's what shifts when one team designs and runs the alliance — measured against the baseline most customers walk in with.
Vague co-sell terms.
Clear deal-reg and attribution.
10% overlap surfaced.
40%+ overlap surfaced.
Humans for judgment. AI for speed.
B2B teams want both: AI moves at machine speed, humans bring the strategy and the prompt engineering that makes it work. Here's exactly who does what on this engagement.
Strategy & judgment.
Joint sales motions are built between people, not platforms. Senior alliance leaders own the strategy, the executive sponsorship, and the operating rhythm.
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Partnership thesis.Why this partnership, who it serves, and what “success” looks like — defined upfront with both leadership teams.
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Executive sponsorship.We help land the C-level sponsor on both sides — the relationship that makes the partnership move beyond a press release.
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Operating rhythm.Quarterly business reviews, joint pipeline meetings, escalation paths. The cadence that keeps both teams accountable.
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Co-selling in the field.Senior people from both sides on calls together. Real co-selling, not a logo on a slide.
Speed & scale.
Ecosystem mapping, joint account scoring, co-sell sequencing, and the deal-room hygiene that lets two go-to-market motions actually work together.
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Ecosystem mapping.Maps your partner's customer base against yours — finds the overlap and the white space, refreshed monthly.
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Joint account scoring.Ranks the joint pipeline by fit, intent and stage — so both teams know where to focus this week.
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Co-sell sequences.Multi-channel outbound jointly branded with your partner. Drafts personalised to the buyer's relationship with both.
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Attribution + reporting.Tracks influenced and sourced revenue across both CRMs. The dashboard both leadership teams trust.
Five years of measurable outcomes from global B2B demand programmes.
Numbers from the last five years of running campaigns for 250+ B2B teams across six industries and five regions.
Have a partnership that's not pulling its weight?
Send us your top three. We'll audit them, name what's broken, and give you a 90-day plan to get co-sell flowing.