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Enterprise pipeline generation for the US market.

Industry-specific B2B campaigns that connect you with decision-makers inside Fortune 1000 companies. The US market is huge, fragmented, and unforgiving of generic outreach — we help you land in the right segment first instead of trying to sell to everyone.

Fortune 1000 enterprises
1,000
Where the bulk of US B2B budget sits.
US mid-market companies
200K+
The next tier — and a faster sales cycle.
Average deal size, mid-market
$120K
Higher than most other regions.
Average sales cycle
90–180d
Longer than the UK. Plan for it.
The market

the United States — what makes it different.

The US is much bigger and more varied than people realise from outside. New York banking is a different planet from Texas energy or Bay Area software. We help you pick one segment, win there first, then expand. Senior person on the ground. Salesforce-native reporting. Deep buyer relationships across all four core industries.

The IndustryGeniuses Demand Engine

Four pillars working together.

Every the US engagement runs on the same four-pillar engine — industry expertise meets intent data, enterprise buyer access, and pipeline acceleration. Not four separate vendors. One team, one system.

Pillar 01

Industry expertise.

Industry-focused account-based marketing campaigns. Executive roundtables and targeted industry events. Content-led demand generation, including industry reports.

Pillar 02

Intent-based targeting.

Identify enterprise buyers actively researching solutions. Detect real-time buying signals across digital and industry channels. Activate high-intent accounts at the right moment.

Pillar 03

Enterprise buyer access.

Reach senior decision-makers across Fortune 1000 companies. Engage buyers with hyper-personalised outreach. Multichannel outbound across email, LinkedIn, voice and WhatsApp.

Pillar 04

Pipeline acceleration.

Nurture late-stage opportunities across the buying cycle. Host webinars and executive discussions with industry experts. Engage hyperscaler ecosystems such as AWS and Salesforce.

Industry-focused demand generation

Across the four industries that buy enterprise B2B.

In the US, four industries make up the bulk of enterprise B2B buying. Each one needs its own messaging, its own buyer access, and its own playbook. Here are ours.

Financial services

Engage the largest US banks, insurers and payments players.

Engage CIOs and digital leaders across banks, payments providers, and financial institutions driving modernisation and AI adoption.

Typical campaign themes
  • Digital banking transformation
  • AI-driven risk and compliance
  • Fraud prevention and payments innovation
  • Cloud and data platforms for financial services
Banks and insurers in our campaigns
CitibankCapital OneNorthern TrustHSBCLiberty Mutual
Healthcare

Reach payers, providers and big pharma at scale.

Connect with executives across healthcare systems, payers, big pharma and life-sciences organisations leading digital health innovation.

Typical campaign themes
  • AI in healthcare diagnostics
  • Healthcare data interoperability
  • Patient experience platforms
  • Digital health transformation
Pharma and providers in our campaigns
PfizerAmgenRocheCVS HealthJohnson & Johnson
Manufacturing

Connect with operations and tech leaders at major US manufacturers.

Engage operations and technology leaders across global manufacturers adopting Industry 4.0, automation and smart-factory initiatives.

Typical campaign themes
  • Smart factory transformation
  • Industrial IoT and predictive maintenance
  • Supply-chain resilience
  • Robotics and automation
Manufacturers in our campaigns
GEHoneywellGMCaterpillarFord
Retail & consumer goods

Sell into the buyers driving US retail innovation.

Help tech providers reach retail and consumer-goods leaders driving digital commerce, customer experience and supply-chain innovation.

Typical campaign themes
  • Omnichannel commerce platforms
  • Retail AI and personalisation
  • Customer data and analytics
  • Supply-chain optimisation
Retailers and CG brands in our campaigns
TargetCostcoRalph LaurenKraftPepsiCo
How we run it

Four things we do, every time.

Every regional engagement looks roughly the same. The details change, but these are the four things we always run.

1

Pick the segment.

Region, industry, deal size. We help you avoid the trap of trying to sell to everyone in the US at once.

2

Build the list.

Refined target accounts, intent data, named buyers — not just "all software companies on the East Coast."

3

Run the campaigns.

Outbound, ads, content, events — coordinated by one team.

4

Hand off to your team.

We pass meetings to your AEs in Salesforce, with notes and account context.

Customer outcomes

Recent customers, in plain numbers.

Cross-region · 411GEN

2× growth across the US, UAE and Africa.

Shahil Maharaj, CEO

Food technology · Spoon Guru

2× pipeline growth in Canada and the US.

Markus Stripf, Co-founder

Salesforce ecosystem · Copado

50+ UK banking leaders unlocked at one exclusive roundtable.

Phil Lelliott, Director Alliances

Our Campaign Results · 2021–2025

Five years of measurable outcomes from global B2B demand programmes.

Numbers from the last five years of running campaigns for 250+ B2B teams across six industries and five regions.

50,000+
Buyers engaged
10,000+
Leads generated
1,200+
Opportunities created
300+
Customers acquired
25%
YoY pipeline growth
$200M+
Pipeline influenced
Active across USA Canada UK Europe Middle East Africa
Get in touch

Thinking about the United States?

Send us your current target list (or where you're starting from). Inside a week, we'll come back with research on the segment, an opening play, and a quote.