Enterprise pipeline generation for the Canadian market.
Canada's market includes 3,300+ large enterprises and nearly 17,000 mid-market companies — a powerful opportunity for technology providers targeting enterprise buyers. We help you engage the right accounts, identify in-market buyers through intent signals, and generate qualified pipeline.
Canada — what makes it different.
Canadian B2B buyers expect something between US directness and UK politeness. They tend to be slower to buy, but more loyal once they do. We help you avoid the most common mistake — running US plays unchanged and wondering why nothing converts. Toronto and Vancouver are usually the right starting points; Montreal is often a quiet third.
Four pillars working together.
Every Canada engagement runs on the same four-pillar engine — industry expertise meets intent data, enterprise buyer access, and pipeline acceleration. Not four separate vendors. One team, one system.
Industry expertise.
Industry-focused account-based marketing campaigns. Executive roundtables and targeted industry events. Content-led demand generation, including industry reports.
Intent-based targeting.
Identify enterprise buyers actively researching solutions. Detect real-time buying signals across digital and industry channels. Activate high-intent accounts at the right moment.
Enterprise buyer access.
Reach senior decision-makers across TSX 60 and FP500 firms. Engage buyers with hyper-personalised outreach. Multichannel outbound across email, LinkedIn, voice and WhatsApp.
Pipeline acceleration.
Nurture late-stage opportunities across the buying cycle. Host webinars and executive discussions with industry experts. Engage hyperscaler ecosystems such as AWS and Salesforce.
Across the four industries that buy enterprise B2B.
In Canada, four industries make up the bulk of enterprise B2B buying. Each one needs its own messaging, its own buyer access, and its own playbook. Here are ours.
Engage the major Canadian banks and insurers.
Engage CIOs and digital leaders across banks, payments providers and financial institutions driving modernisation and AI adoption.
- Digital banking transformation
- AI-driven risk and compliance
- Fraud prevention and payments innovation
- Cloud and data platforms for financial services
Reach Canadian healthcare and life-sciences leaders.
Connect with executives across healthcare systems, payers, big pharma and life-sciences organisations leading digital health innovation.
- AI in healthcare diagnostics
- Healthcare data interoperability
- Patient experience platforms
- Digital health transformation
Connect with operations leaders at Canadian manufacturers.
Engage operations and technology leaders across manufacturers adopting Industry 4.0, automation and smart-factory initiatives.
- Smart factory transformation
- Industrial IoT and predictive maintenance
- Supply-chain resilience
- Robotics and automation
Sell into Canadian retail and CG buyers.
Help tech providers reach retail and consumer-goods leaders driving digital commerce, customer experience and supply-chain innovation.
- Omnichannel commerce platforms
- Retail AI and personalisation
- Customer data and analytics
- Supply-chain optimisation
Four things we do, every time.
Every regional engagement looks roughly the same. The details change, but these are the four things we always run.
Localise the message.
Don't just copy your US deck. Buyers can tell when you haven't done the work.
Pick one province first.
Almost always Ontario or BC. Quebec needs French and a different approach.
Use partners early.
Canadian buyers trust local references. Our partner network helps you skip the cold start.
Plan for a slower close.
Cycles run a few weeks longer than the US. Build that into the plan.
Recent customers, in plain numbers.
2× growth across the US, UAE and Africa.
Shahil Maharaj, CEO
2× pipeline growth in Canada and the US.
Markus Stripf, Co-founder
50+ UK banking leaders unlocked at one exclusive roundtable.
Phil Lelliott, Director Alliances
Five years of measurable outcomes from global B2B demand programmes.
Numbers from the last five years of running campaigns for 250+ B2B teams across six industries and five regions.
Thinking about Canada?
Send us your current target list (or where you're starting from). Inside a week, we'll come back with research on the segment, an opening play, and a quote.