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Home/Insights / Buyer network

100,000+ B2B buyers we already reach.

A direct relationship with the senior decision-makers who buy what our customers sell. Built over a decade. Organised by industry, role and region. The reason every IndustryGeniuses programme can move so fast.

What it is

Not a list you can rent. A network we've built.

"Database access" is one of the most overpromised things in B2B marketing. Most "buyer networks" are just rented lists from data providers, which means everyone in your industry is also buying access to the same names. Ours is different — it's a network of senior B2B buyers we've built relationships with over a decade, who actually open our emails because they know us.

When a customer runs a webinar with us, the reason it gets 400 registrants in two weeks isn't a paid ad campaign. It's that the people we send it to actually want to hear from us. That's the network.

Total buyers
100,000+
Across our six industries.
Senior titles (Director and above)
38%
The people who actually sign.
Open rate, average
31%
Across the last 12 months. Roughly 3× the B2B benchmark.
Regions
5
UK, North America, Middle East, Africa, Continental Europe.
How it's organised

By industry, role, and region.

When a customer briefs us on a campaign, we cut a slice of the network for them — the buyers most likely to care. Then we run the campaign through email, LinkedIn, and (where it makes sense) physical events.

Retail & Wholesale

25,000+

Grocery, retail tech, foodservice.

Consumer goods

22,000+

Brands, manufacturers, distribution.

Healthcare

19,000+

Hospitals, pharma, payers.

Financial services

34,000+

Banks, insurers, fintech.

Transportation & logistics

14,000+

Carriers, freight forwarders, 3PLs, supply-chain tech.

Real estate & construction

12,000+

Developers, contractors, proptech, construction tech.

IndustryGeniuses Decision-Maker Reach

An AI-powered industry demand network.

Reach millions of in-market industry buyers across the US, UK, Europe and Africa — through five connected layers of media, networks, events, intent data and trusted experts.

Industry Publications & Media
IndustryWeek Manufacturing.net Energy Digital SupplyChain Digital Construction Digital Logistics Management
Professional & Social Networks
LinkedIn X (Twitter) YouTube Medium Substack
IndustryGeniuses
AI-Powered Industry Demand Network
Audience Intelligence Expert Content Buyer Intent Data
Global Events & Exhibitions
Informa Markets RX Messe Frankfurt dmg events Clarion Events Hyve
Buyer Intent & Intelligence
Bombora G2 TrustRadius 6sense Demandbase
Industry Influencers & Experts
Analysts Consultants Executives Engineers Operators
Global Reach 🇺🇸United States 🇬🇧United Kingdom 🇪🇺Europe 🌍Africa
Our Campaign Results · 2021–2025

Five years of measurable outcomes from global B2B demand programmes.

Numbers from the last five years of running campaigns for 250+ B2B teams across six industries and five regions.

50,000+
Buyers engaged
10,000+
Leads generated
1,200+
Opportunities created
300+
Customers acquired
25%
YoY pipeline growth
$200M+
Pipeline influenced
Active across USA Canada UK Europe Middle East Africa
Get in touch

Want to see what slice of the network is right for you?

Tell us your ideal customer. We'll come back with the size of the slice, the engagement we'd expect, and a quote.