100-Day GTM OS™
An AI-powered go-to-market operating system that brings Account-Based Marketing (ABM), content, partnerships, webinars and events into one programme — so you can launch into a new market and have a working revenue engine inside 100 days.
A working revenue engine, not a strategy deck.
Most B2B revenue programmes drift for a quarter before anything moves. The 100-Day GTM OS™ is built around a tight day-by-day plan that gets you from "we should sell into [market]" to actual booked meetings, qualified pipeline, and a self-running flywheel — all within 100 days.
It runs on top of the tools you already use (Salesforce, HubSpot, Apollo, LinkedIn Sales Navigator, etc.), with our team doing the senior strategy work and AI agents doing the execution at scale.
Qualified meetings with target buyers
Qualified pipeline generated
Return on demand-generation spend
The 100 days, broken into four phases.
Each phase is 25 days. Each one builds on the last. Below you'll find the activities we run in each phase, the tools we use, and the outcomes you should expect by the end of it.
Find the right buyers and build authority.
Define your ideal customer profile. Build a target list of accounts and named decision-makers. Start publishing weekly thought leadership so the right people start hearing your name.
Identify ICP & target buyer universe.
Use AI research and market intelligence to define your ideal customer profile and build a target buyer universe.
- → 500–1,500 target accounts identified
- → 2,000–5,000 named buyers mapped
- → Clear segmentation by industry and revenue band
Weekly thought-leadership content.
Start publishing high-value industry content so your team is recognised as a credible voice — well before the cold outreach starts.
- → 20K–80K monthly industry reach
- → Stronger profile engagement among target buyers
- → Brand visibility before any sales outreach starts
Start real conversations.
Run high-intent outbound campaigns using AI-personalised messaging across email, LinkedIn, voice notes and short video. Buyers who've already seen your content from Phase 1 reply at much higher rates.
AI-personalised outbound.
The AI platform reads each account, picks the right buyer, and drafts a message tied to their specific industry pain point. A senior human reviews and signs off before anything goes out.
- → Personalised email + LinkedIn
- → Voice notes + short video
- → Cold call + WhatsApp where appropriate
- → 25–40% reply rates
- → 15–30 qualified meetings
- → Strong, ongoing pipeline conversations
Convert interest into pipeline.
By Phase 3, you have warm conversations and a network paying attention. Now we run conversion webinars and tightly-focused ABM campaigns to turn that interest into real enterprise opportunities.
Conversion webinars.
Industry-focused webinars built around the exact problem your buyer is wrestling with. Designed to convert attention into a sales conversation, not just a recording.
- → 40–120 webinar registrations
- → 10–25 ICP attendees on the live call
- → Multiple follow-up sales meetings booked
Pipeline ABM campaigns.
Account-based marketing campaigns focused on your highest-value accounts — personalised outreach, executive introductions, and custom insights.
- → 5–10 enterprise opportunities created
- → Faster deal velocity on existing pipeline
- → Stronger relationships with named accounts
Scale what's working.
By the final 25 days, the engine is running. Now we expand reach through industry events and strategic partnerships — so the flywheel keeps spinning long after our 100 days are up.
Industry events & buyer engagement.
Run executive dinners, attend the right industry events, host private roundtables. Meet high-intent buyers in person and deepen relationships in a way digital can't match.
- → 5–15 high-quality buyer conversations
- → Faster deal velocity on existing pipeline
- → Real brand credibility in your industry
Strategic partnerships.
Build a partner ecosystem (technology partners, consulting firms, ecosystem alliances) so deals start coming to you through partner channels, not just outbound.
- → 10–30% of pipeline sourced through partners
- → Joint co-sell opportunities with allies
- → Wider market reach beyond direct outreach
A self-running revenue flywheel that scales globally.
Every stage of the GTM OS feeds the next, with AI handling the volume work and senior humans handling the judgement. The longer it runs, the more it accelerates — content drives outbound, outbound drives webinars, webinars drive ABM, ABM drives partnerships, partnerships fuel new content. The flywheel doesn't stop at day 100.
Activated across five regions.
Within 100 days, companies start generating qualified opportunities and create momentum that accelerates their ability to sell into any of these regions.
Sell into the United States.
The biggest, most fragmented B2B market. Pick the right segment first.
USA playbook UKSell into the United Kingdom.
Our home market. Deep relationships across UK enterprise.
UK playbook CanadaSell into Canada.
Often the right next step after the UK or before scaling US.
Canada playbook Middle EastSell into the Middle East.
UAE and Saudi Arabia. Public-sector aware.
Middle East playbook AfricaSell into Africa.
Nigeria, Kenya, South Africa — three high-leverage entry points.
Africa playbook All regionsThe buyer network.
100,000+ B2B decision-makers across 6 industries and 5 regions.
Buyer networkReach buyers at every stage of their decision.
From the first signal of interest to the signed contract, the 100-Day GTM OS™ reaches your buyers with the right message, channel and tempo at every stage of how they actually buy.
Discover
Industry insights
- Reports & research
- Publications
- News & thought leadership
- Industry briefings
Engage
Expert content
- LinkedIn thought leadership
- Webinars & podcasts
- Industry videos
- Influencer co-creation
Evaluate
Buyer intent signals
- Intent data scoring
- Executive events
- Case studies & ROI proofs
- Vendor comparisons
Connect
Personalised outreach
- AI-personalised email
- LinkedIn voice & video
- Account-targeted ads
- Executive dinners
Decide
Partner & purchase
- Sales meetings booked
- Demos & proofs of value
- Proposals & trials
- Closed-won deals
IndustryGeniuses · Connecting you with buyers when they're ready to act.
Five years of measurable outcomes from global B2B demand programmes.
Numbers from the last five years of running campaigns for 250+ B2B teams across six industries and five regions.
Ready to start your 100 days?
30-minute call. We'll talk through your target market, walk you through how the 100 days would play out for your business, and give you a quote. No pitch deck, no follow-up unless you want one.