Working tools, real templates.
A curated set of working B2B GTM assets — calculators, scoring sheets, market-entry templates, playbooks and the prompt library that powers our own engine. Each one was built and tested in the field by our team or in collaboration with the GTMBench community.
Plug-and-play.
Spreadsheets and reference documents you can copy, customise and run with this week.
ABM Account Scoring Template
A weighted scoring framework for ranking your top 50–200 target accounts. ICP fit, intent signals, buying-group depth and engagement — all rolled into one prioritised list.
Open in Google SheetsNew Market Entry Template
The playbook we use for cold-starting in a new geography or segment. ICP definition, named-account list build, signal sources, outreach cadence and 30-day pilot framework — in one workbook.
Open in Google SheetsB2B Martech Stack — 2026 Edition
Our reference architecture for the modern B2B martech stack. CRM, CDP, ABM, signal, content, RevOps, AI — with named tools, integration points and the agents we run alongside each layer.
Download the PDFUse them now.
Interactive tools you can run inside your browser — no download, no setup.
2,600 AI Prompts — Revenue Engine
The full prompt library our team uses every day across ABM, content, events, partnerships, RevOps and reporting. Categorised, tested and ready to copy into your stack.
Open the libraryROI Calculator
Project pipeline lift, payback period and net margin against your actual numbers. Designed for CFOs and CROs evaluating an IndustryGeniuses engagement.
Run the calculatorPipeline Health Diagnostic
8 questions, a colour-coded score, and a one-page report on where your pipeline is leaking, stalling or over-relying on a few accounts.
Take the diagnosticMarketing Glossary
95 modern B2B and AI-marketing terms in plain English. From ABM and PQLs to agentic GTM and signal-driven outreach — with definitions revenue leaders actually use.
Browse the glossaryModern B2B GTM Org Chart
A fully interactive chart of the modern revenue org — CRO, CMO, RevOps, AE, BDR, SDR and the AI agents that augment each role. Click any role for responsibilities, KPIs and tooling.
Explore the org chartRead first, run second.
Long-form playbooks — topic selection, end-to-end execution, the diaries from the field.
Webinar & Podcast Complete Playbook
End-to-end strategy: topic selection (PAIN-PROOF-PROOF), 40–120 registration framework, live delivery, 48-hour follow-up cadence and 10× repurposing across Descript and HeyGen.
Read the playbookABM & Buyer Hub Playbook
How to run modern ABM with a Buyer Hub at the centre — named accounts, buying-group orchestration, content choreography, sales-marketing handoff and the agents that keep it tight.
Download the PDFMy First 30 Days as AI-Native CMO
A diary from the field. The decisions, prompts, dashboards and team rituals of an AI-native CMO during the critical first 30 days — week by week, with the artefacts we built each step.
Read the diaryGet every field note in your inbox.
Industry-tailored briefings on AI agents, written for revenue leaders. One short note a week. No spam, unsubscribe in one click.
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