According to HubSpot research, it takes an average of 8 touches before a prospect engages with a sales rep. That is simply getting the first meeting. Converting that meeting into a sale requires further interactions. It is key for B2B marketers and sales leaders to define the right value proposition, identify the right target decision-maker and shape up the deal with the right ecosystem of channel partners including industry advisors and implementation experts. Our proprietary 5P B2B Growth Marketing Framework™ covers the entire sales and marketing funnel from positioning of the tech platform, to proposition development for collaterals, to pipe gen for Customer conversations, to proof of concept for use case validation, to procurement for business sign off.