Healthcare is entering the age of autonomous systems. AI is no longer just analyzing data—it is taking action.

For decades, B2B marketing has operated on a simple premise: fill the top of the funnel and hope enough leads convert. But funnels were designed for a manual world.

SaaS isn’t sold through funnels anymore. It’s discovered, evaluated, and bought through agentic systems.

In 2011, Google published a study that quietly signaled the end of the traditional funnel.