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$4,000 / month
Problems We Solve
Fragmented GTM data causing pipeline inefficiency
High CAC and slow conversion velocity
Low demo-to-close ratio
No unified visibility across Marketing, Sales, Product
Hard to see which channels/campaigns drive real revenue
Solve GTM friction, lower CAC, and accelerate conversions with unified metrics and structured campaigns.
Services Offered (by IndustryGeniuses)
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Retention/Reengagement campaign
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Run ICP awareness campaigns & newsletters (2×/month)
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Build ad creatives & content (4/month)
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1–2 BDRs prospecting and calling top accounts
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Build demo pipeline (goal: 30/month)
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Channel attribution setup & reporting
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Optimize lead scoring & activation flows
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1× Webinar per quarter
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Weekly Pipe Gen Calendar (90, 120 or 180 Days)
Metrics Measured (powered by ThriveStack)
Content Engine Performance
Traffic, New/Repeat Visitors, Channel ROI, Time to Acquisition
Unit Economics
ARPA, CAC, CAC Payback, LTV/CAC Ratio
Revenue
New MRR, ARR
Sales Pipeline
Demo-to-Close Rate, Velocity, Touchpoints to Conversion
PMF Scorecard
Activation Rate, User Retention Curve, Conversion from Trial to Paid, User Engagement Index
Expected Outcomes
30–50%
Increase in deal volume
40%
Reduction in CAC
+35%
Faster pipeline velocity
Strategy and Engagement Call
We dig into growth pains, ICP, and current strategy. Within a week: mutual go/no-go and a 3-month commit.
Month 1 — Launch
In 3–4 weeks we launch content + acquisition, align scorecards, and start tracking leading indicators.
Months 2–6 — Iterate
Run one focused experiment each month and monitor measurable impact (demos, CAC payback, NRR).
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