The Funnel Has Flopped
Modern GTM is nonlinear. Powered by Agentic Marketing.
It’s Time to Unfunnel Your Marketing.
The traditional funnel was built for another era — linear, siloed, and slow. Today’s
buyers don’t follow funnels. They bounce, binge, and buy on their terms. If your GTM
still relies on a predictable path — you’ve already lost.
❌ Cold Emails that don’t convert.
❌ Content nobody reads.
❌ ABM that’s just rebranded spam.
❌ Partner programs with no pipeline.
❌ ICPs that never evolve.
❌ “Intent data” with no intent.
What “Unfunneling” Means???
Forget silos. Forget rigid stages. Unfunneling is about connecting ICP, intent, outbound, content, ABM, and partnerships into one fluid, AI-powered revenue motion. 74% of marketers say their funnel no longer reflects how buyers actually buy. Companies that align sales, marketing, and partner ecosystems grow 2x faster.
Rewire Your GTM — Here’s How:
1
ICP & Positioning: Flopped Funnel: Guesswork personas based on outdated firmographics.
Unfunnel Move: AI-refined ICPs that update in real time based on actual win data.
Teams using dynamic ICPs see 3.5x higher pipeline conversion.
2
Buyer Intent: Flopped Funnel: Intent shows up after the buyer's made a decision.
Unfunnel Move: Surface dark-funnel intent across content, outbound, and partner signals.
70% of buyer research happens before they ever talk to sales.
3
Cold Email: Flopped Funnel: Spammy, static sequences that get ignored.
Unfunnel Move: Intent-matched, AI-personalized outreach that actually connects.
2–4x reply rates when outbound is fueled by buyer context.
4
Co-Sell Partnerships: Flopped Funnel: Disconnected partner efforts with no visibility or momentum.
Unfunnel Move: AI surfaces overlap, next-best actions, and real-time partner intent.
Partner-influenced deals close 35% faster.
5
ABM: Flopped Funnel: Static target lists and recycled ads disguised as personalization.
Unfunnel Move: Multi-threaded, AI-orchestrated ABM across all touchpoints.
ABM that syncs sales + marketing yields 28% faster deal cycles.
6
Content Marketing: Flopped Funnel: SEO blogs that no one reads.
Unfunnel Move: AI distributes content by buying stage, role, and signal — automatically.
5x more engagement from intent-triggered content.
Download The Funnel
This Isn’t a Funnel. It’s a Revenue Engine.
Unfunnel your GTM. Align your teams. Activate AI.
No more linear. No more lag. Just high-impact execution, everywhere.