We are EMEA growth partners for Salesforce AppExchange ISVs.
AppExchange is an ecosystem of over 5000 third-party solutions called ISVs and 6M+ industry installs that extend Salesforce platform by solving a specific business challenge. By teaming up with these innovative tech start-ups, we are embarking on an exciting journey to disrupt and digitise our target Industries of Grocery, Consumer Goods and Healthcare.
We are solely focused on one objective. How do we help ISVs scale and grow market share in EMEA? We love working with high growth Software-as-a-Service start-ups that are shaping up industries and consumer behaviour around the globe. This mantra drives our business strategy as well as operating model. ISVs are typically VC funded with mandate to grow globally across US, EMEA and APAC. We fulfil this market need by offering a Go-To-Market digital platform that comprises:
Industry Sales Plays
Content Campaigns (Webinars, Blog Posts)
ABM (Account Based Marketing and Selling)
Application Development (PDO)
Deal support in partnership with Salesforce and SI (System Integrator)
We call our unique digital go to market offering ‘C3 Model’. Each ‘C’ represents our promise and laser focus on delivering high quality product and service offerings for both ISVs and Industry Clients.
Our vision is to develop ‘IndustryGeniuses’ as the #1 digital innovation platform globally to empower industry leaders with new trends and opportunities, deliver disruptive use cases and drive growth in partnership with tech start-ups.
Our unique business model creates an innovation ecosystem comprising both industry and start-up executives. This allows us to help Industry Trailblazers and ISVs transform and thrive in the new age of Digital-first and post Covid-19.
Being a start-up ourselves, we believe in totally ‘flat’ and ‘matrix’ environment where every member of our team is fully empowered to get the job done. We encourage total creativity and feel this is the best way to give it your best.
We promise that if you choose to work with us, you will find there is no junior staff and each member of our team is your trusted partner as you scale and grow.
We have three simple values that guide each one of us as we engage with each other, our customers, our partners and our local communities.
HOW WE GOT HERE
IndustryGeniuses is the brainchild of our founder, Zeeshan Idrees. Zeeshan is a 20 year veteran of digital strategy, SaaS start-ups and technology industry with prior experience working for Salesforce, Deloitte and HCL Axon in various leadership roles. Throughout the course of his career, he has advised brands, start-ups and VCs on business model innovation, new market entry and scalable & sustainable growth. The foundations of IndustryGeniuses were built when Zeeshan spotted a clear need for an end to end GTM platform that brings innovations and industries under the same umbrella.
We will always commit to what we propose and promise
We will offer innovative solutions that produce real results
We will serve our communities in an ethical, diverse and inclusive way