top of page


We are EMEA growth partners for Salesforce AppExchange ISVs.

AppExchange is an ecosystem of over 5000 third-party solutions called ISVs and 6M+ industry installs that extend Salesforce platform by solving a specific business challenge. By teaming up with these innovative tech start-ups, we are embarking on an exciting journey to disrupt and digitise our target Industries of Grocery, Consumer Goods and Healthcare.

We are solely focused on one objective. How do we help ISVs scale and grow market share in EMEA? We love working with high growth Software-as-a-Service start-ups that are shaping up industries and consumer behaviour around the globe. This mantra drives our business strategy as well as operating model. ISVs are typically VC funded with mandate to grow globally across US, EMEA and APAC. We fulfil this market need by offering a Go-To-Market digital platform that comprises:



We call our unique digital go to market offering ‘C3 Model’. Each ‘C’ represents our promise and laser focus on delivering high quality product and service offerings for both ISVs and Industry Clients.

Industry blogs and newsletters that inform the target C-level audience. Our community of decision-makers invest in innovative use cases often offered by ISVs

GTM-in-a-box offering for ISVs that covers sales assets, account plans, pipegen, sales & marketing campaigns, deal support along with Salesforce teams, Training and Rapid Scale Business Blueprint™

Use case driven App development, Software integration, ISV Product development organization (PDO)


Our vision is to develop ‘IndustryGeniuses’ as the #1 digital innovation platform globally to empower industry leaders with new trends and opportunities, deliver disruptive use cases and drive growth in partnership with tech start-ups.

Our unique business model creates an innovation ecosystem comprising both industry and start-up executives. This allows us to help Industry Trailblazers and ISVs transform and thrive in the new age of Digital-first and post Covid-19.

Zeeshan Idrees IDC.jpg
Zeeshan Idrees Salesforce.jpg


Being a start-up ourselves, we believe in totally ‘flat’ and ‘matrix environment where every member of our team is fully empowered to get the job done. We encourage total creativity and feel this is the best way to give it your best.


We promise that if you choose to work with us, you will find there is no junior staff and each member of our team is your trusted partner as you scale and grow.


We have three simple values that guide each one of us as we engage with each other, our customers, our partners and our local communities.



IndustryGeniuses is the brainchild of our founder, Zeeshan Idrees. Zeeshan is a 20 year veteran of digital strategy, SaaS start-ups and technology industry with prior experience working for Salesforce, Deloitte and HCL Axon in various leadership roles. Throughout the course of his career, he has advised brands, start-ups and VCs on business model innovation, new market entry and scalable & sustainable growth. The foundations of IndustryGeniuses were built when Zeeshan spotted a clear need for an end to end GTM platform that brings innovations and industries under the same umbrella.




We will always commit to what we propose and promise




We will offer innovative solutions that produce real results




We will serve our communities in an ethical, diverse and inclusive way

We feel honoured to sign up for Salesforce 1% Pledge and play our part in making the world an inclusive place for everyone.

Why Partner with Us?

We bring over a decade of experience working with Software-as-a-Service start-ups including AppExchange ISVs
Our business model is centred around ISV success. Our people, proposition and processes are aligned towards shared goals of business growth
Our team has a track record of delivering growth for 300+ start-ups and brands in key markets such as US, Canada and EMEA. We are strategists, technologists and business developers
We work closely within the Salesforce Ecosystem by bringing together right teams from Customers, Salesforce, ISVs and System Integrators to achieve win-win for everyone
We work with movers and shakers of the market by running Industry Events, Innovation Roundtables and CxO Forums. We can guide CEOs of ISVs on how to pivot their go to market strategy
Want to learn more?
Get in Touch!
bottom of page