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May 16, 2022. Stockholm, Sweden
Formulate partners with IndustryGeniuses to scale its operations in new markets

Stockholm, Sweden: Formulate, #1 Enterprise SaaS Platform for planning, forecasting, and evaluating Retail Promotions, is teaming up with IndustryGeniuses, a global go to market solution provider for disruptive SaaS ISVs. Formulate is now part of the RELEX Solutions family. 


Formulate promotion intelligence technology helps retailers increase campaign revenue, profit and traffic, with tools to plan, forecast, and evaluate every promotion, every day, online and in store. Food retailers such as Coop, 7-Eleven, Pressbyrån, and Mathem power their retail promotions using Formulate’s proven technology platform. With Formulate’s solution, retailers can expect a +15% campaign profit improvement by cutting underperforming promos, and doubling down on high quality promotions.

“We are very pleased to work with IndustryGeniuses as our go to market partner in key markets across Europe and US. IndustryGeniuses specialises in industry tailored use cases and we feel our focus on food and grocery industry will add tremendous value to their coverage of grocery industry solutions’. stated Andreas Willgert, CEO Formulate


IndustryGeniuses is a Global Go To Market digital platform for tech start ups and scale ups to rapidly grow and scale across the globe. IndustryGeniuses Go To Market platform brings industry decision-makers, ISV start ups, Big Tech such as Salesforce and system integrator teams all under the same umbrella. This creates unprecedented value for all stakeholders. IndustryGeniuses team produces industry newsletters to inform key decision-makers and offers software advisory service to purchasing professionals. 


“We are thrilled to welcome Formulate as a partner. IndustryGeniuses works with a highly selective list of SaaS companies that are creating outcome-oriented solutions in our target industries. We feel Formulate proposition offers a fast, actionable and tailored promotions platform for the grocery industry that is truly next generation. As Formulate joins the Relex solutions family, we look forward to working with the broader organisation”. Zeeshan Idrees, CEO IndustryGeniuses

May 16, 2022. Stockholm, Sweden

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