Work Desk

CONSULT

Consult is full service 'go to market strategy' capability for Salesforce ISVs looking to grow globally across EMEA.

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For AppExchange ISVs to scale and drive growth, defining a robust GTM strategy is essential. Having a great technology platform is only one part of the equation. The real action starts once your technology platform has been piloted and ready to take off. The first few years are crucial in the life of a Software-as-a-Service start-up. Rapid scale in the initial years helps build foundations for sustainable growth long term.

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According to McKinsey Research Institute, over 90% of B2B buyers research purchasing decisions online. Most importantly, companies that overhaul their go-to-market strategy with savvy use of digital-enabled levers significantly improve their revenue growth and customer satisfaction. 

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Our ‘Consult’ service offering helps ISVs deliver industry-centric and digital-first value proposition that is relevant for the decision makers and B2B buyers. We support our ISV partners with pivoting their product messaging in line with industry needs. To ensure rapid scalability, we utilise proven digital tools, templates and processes for industry sales assets and collaterals, pricing strategy, account based marketing and selling, stakeholder outreach campaigns, and deal support.

OUR TARGET INDUSTRIES

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GROCERY

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CONSUMER GOODS

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HEALTHCARE

IndustryGeniuses Consult capability offers everything you need to run a Digital-first GTM Campaign to generate pipe and close deals.

INDUSTRYGENIUSES CONSULT GTM CAPABILITY

Industrial Designer

INDUSTRY GO TO MARKET

  • Industry Blueprints and Sales Assets​

  • Research Insights and Benchmarking

  • Solution Sheets

  • Product Messaging and PoV

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EMEA GO TO MARKET

Localised Campaigns for EMEA Regions:

  • UK and Ireland

  • DACH

  • France

  • Nordics

  • Benelux

  • EMEA South

  • Middle East and South Africa

Office Desk

ACCOUNT GO TO MARKET

  • Account Plans​

  • Stakeholder Mapping and Outreach

  • ABM (Account Based Marketing)

  • Deal Support (RFP and RFI)

Business Partners at Work

PARTNER GO TO MARKET

  • Joint Campaigns with Salesforce​

  • Joint Campaigns with System Integrators and Complementary ISVs

  • Virtual Webinars and Roundtables

  • SE Enablement/Product Holodecks