CONSULT

Consult is full service 'go to market strategy' capability for Salesforce ISVs looking to grow globally across EMEA.

For AppExchange ISVs to scale and drive growth, defining a robust GTM strategy is essential. Having a great technology platform is only one part of the equation. The real action starts once your technology platform has been piloted and ready to take off. The first few years are crucial in the life of a Software-as-a-Service start-up. Rapid scale in the initial years helps build foundations for sustainable growth long term.

According to McKinsey Research Institute, over 90% of B2B buyers research purchasing decisions online. Most importantly, companies that overhaul their go-to-market strategy with savvy use of digital-enabled levers significantly improve their revenue growth and customer satisfaction.

Our ‘Consult’ service offering helps ISVs deliver industry-centric and digital-first value proposition that is relevant for the decision makers and B2B buyers. We support our ISV partners with pivoting their product messaging in line with industry needs. To ensure rapid scalability, we utilise proven digital tools, templates and processes for industry sales assets and collaterals, pricing strategy, account based marketing and selling, stakeholder outreach campaigns, and deal support.